Due to the lockdown, people are imprisoned in their homes and in such times their biggest support is mobile and internet. There has been a general perception that youngsters prefer new-age shows, but the lockdown has proved it wrong. According to a survey, people are giving priority to old-time entertaining and popular content in lockdown. People are reliving their old memories. This trend has been seen on the Airtel X-Stream app.
According to an Airtel statement, video streaming on the app has seen a 50 per cent increase till mid-March, which is surprising to see popular TV shows of the 80s and 90s like Malgudi Days, Dekh Bhai Dekha, Language Handling For example, the traffic of the show has increased by 300 per cent. Apart from this, people are also looking at Bollywood classics films like Chaudhvi Ka Chand, Mother India, Don, Padosan, Andaz Apna Apna and Raja Babu. Areas are.
There has been a 100 percent increase in the demand for such films. The demand for old content is highest in cities like UP, Bihar, Rajasthan and Madhya Pradesh. The main reason for this is cheap data and cheap 4G smartphones. Let us know that Airtel has the facility to watch more than 10,000 shows and more than 400 TV channels on an X-Stream app. The average time of streaming video on the app has increased by 40 percent.
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