Back in 2015 the digital marketing scene was not half as flourished as it has become today. There were various major advertisement firms, but hardly any had ventured into the virtual space of advertisement. However, Rushabh Kothari could see the vast potential within this sector half a decade ago itself. And this was surprising since as a chartered accountant he didn’t have much to do with digital marketing at all.
However, eventually he did make the transition, and started his own digital marketing agency by the name of Elite Discoveries. This company has become one of the fastest growing digital marketing firms in the present world with a completion of over 1200 custom required projects, and annual revenue of $500,000. The agency has seen an exponential growth within five years, since at the beginning it only generated $1000 that hardly kept it going. Rushabh also recalls that there were various losses that he had to face while managing the business. Moreover, since the world of digital marketing was so new everywhere in the world- they didn’t have a lot of expert examples to learn and grow from. Regardless, Rushabh relied on sheer will and his piercing perspective to keep going and sustain the business.
“You have to give up something valuable to gain something invaluable.” He says. Ever since the company began, he has tirelessly worked to stabilize its working mechanism, and from the current success of the venture we can clearly see that Rushabh has accomplished what he started out to achieve. However, this is hardly the end for Rushabh and his dreams. He hopes to work with over thousand clients in the future and help them optimize their virtual space. He already has various digital marketing agencies under his wing, and he further hopes to increase this number for higher functioning and reach. As his well wishers, we hope that all his dreams find success even in these uncertain times.
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