Samsung Electronics today launched 44 new models of smart TVs in India priced up to Rs 24 lakh, in one of its single largest launches as it looks to consolidate market share in the category.
Samsung, the TV market leader with a 31 per cent share of the pie at around 48.2 million units in 2015, is eyeing 35 per cent market share this year.
"We are targeting absolute dominant leadership position in the premium TV segment. We are targeting to outgrow the market and are looking at 35 per cent market share in the overall TV segment by the end of this calender year," Samsung India Vice President, Consumer Electronics, Rajeev Bhutani told reporters here.
"Samsung aims to revolutionize the concept of home entertainment with beautifully designed TVs to meet the changing needs of our consumers, depending on their budget and lifestyle. With these offerings, we aim to further consolidate our position as the market leader across segments," he said.