The government of India has approached bollywood actress Shilpa Shetty to be the brand ambassador of PM Narendra Modi's cleanliness initiative Swachh Bharat Mission. Shilpa will be seen featuring in TV and radio campaigns.
Joint Secretary and director of Swachh Bharat Mission, Praveen Prakash said, "We aim to rope in public icons to help achieve the target of Swachh Bharat Mission. A campaign featuring Shetty will be rolled out at national level soon."
"Littering is a major problem in urban areas wherein people, especially vendors or shopkeepers, do not use bins to throw the waste," he further added.
Also Priyanka Chopra have been approached earlier for the same abhiyan whose main target is cleanliness.