Several companies, organizations and people are spreading awareness about road safety. Now, Suzuki Motorcycles also initiating a road safety program. In an effort to increase rider safety, Suzuki Motorcycles has started the ‘Joy of Safety’ initiative in India and will use its dealership network to propagate it.
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Suzuki aims to engage with its customers at a dealer level and intends to help them get a better understanding of their motorcycles, how to ride it safely and how to apply what they do learn, out on the road.
The ‘Joy of Safety’ initiative will be conducted across 28 cities in India.
The company also plans to conduct practical riding sessions to improve basic skills through the programme. Devashish Handa, vice president sales, marketing and aftersales, Suzuki Motors India, said, “A good-rider is someone who doesn’t just ride fast, or for long distances; but also the one who rides responsibly.”