Suzuki is gearing up to enter the electric scooter segment in India with its first-ever e-scooter, which is expected to hit the market by early 2025. The company plans to start production of the electric scooter in December this year, with an initial target of producing 25,000 units annually.
The new e-scooter is expected to be launched in the first quarter of 2025, and it will be Suzuki's first electric vehicle in India. Unlike the e-Burgman scooter showcased last year with a swappable battery pack, the India-bound e-scooter is likely to feature a fixed battery pack.
The upcoming e-scooter has been spotted testing in India on multiple occasions, and it is expected to be positioned in the market as a more affordable option compared to other electric scooters available in the country.
Suzuki's entry into the electric scooter segment comes at a time when the demand for electric vehicles is on the rise in India. Several companies, including Ola and Ather, have already made a mark in the market with their e-scooters, and Suzuki is looking to capitalize on this trend.
While the company has not revealed the name of its upcoming e-scooter, it is expected to be launched under the Suzuki Access or Burgman brand, which is popular in India. The e-scooter is likely to be priced competitively, considering the market dynamics and the pricing strategy of other electric scooters in the country.
Suzuki's foray into the electric scooter segment is a significant development, given the company's vast experience in the two-wheeler market. The launch of the e-scooter is expected to further intensify the competition in the electric vehicle market in India, which is already witnessing a surge in demand.
With the government's push for electric vehicles and the increasing awareness among consumers about the benefits of eco-friendly transportation, the electric scooter market in India is expected to grow significantly in the coming years. Suzuki's entry into this segment is a strategic move to tap into this growing demand and establish itself as a major player in the electric vehicle market."
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