In its bid to cut costs and improve efficiency, Tata Motors has initiated around 20 projects covering the entire gamut of the company's businesses, including factories and sales network.
"Product is a very obvious thing which everyone sees but it is just the tip of an iceberg. There is lot of activity happening below iceberg. We are completely refurbishing our network in terms of processes, people, training which have started giving results," Tata Motors President, Passenger Vehicles Business Unit, Mayank Pareek said.
Besides new product development, the company has initiated various internal processes focussed on cost saving, improving efficiency and quality.
"We have identified around 20 big projects in the company. These are called impact projects, which means improvement through action. We have actually pulled out senior people from various teams to work full time on these projects," Pareek said.
Commenting on sales outlook for the next fiscal, Pareek said the company aims to grow better than the industry which is expected to grow in double digits.
"In this fiscal the industry will grow around 8-9 per cent...if we take calender year then it grew by 8 per cent last year...I expect the industry to grow in double digits next fiscal and coming to Tata Motors we will do better than that (industry)," Pareek said.
Also the company has refurbished its sales network and recharged its service potential, he added.
"With all these initiatives, we will outperform the market for sure," he said When asked about new product launches, he added: "Two products at least during the fiscal".
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