The Pandemic outbreak which transformed the offline classes to online, faceless screen triggered the Kids coding. Karan Bajaj, an Indian entrepreneur, has already signed a $300 million deal to sell his company named WhiteHat Jr. to Byju’s, the world’s largest technology based educational company. WhiteHat Jr., which operates in India and the United States, showcased an advertising blitzkrieg in India telling parents that our children need to learn coding from the age of 4, 5 or 6 or they will fall behind in life.
With Indian celebrities promoted the brand and spread the fear of losing out among families. The Advertising Standards Council of India, a self-regulatory body, asked the WhiteHat Jr. to take down five of its advertisements after they found them in potential violation of its code. Eventhough numerous experts advise against teaching children to code, a skill that will soon become redundant, the WhiteHat Jr. pierce deep into a parent's fear: Will my child be left behind?
Few parents say Robotics, artificial intelligence and virtual and augmented reality will soon be the concepts and a way of living that will be second nature to our children. But the reality is the future should excite us, not make our children feel afraid and ill equipped. The future should and I am sure will have a place for dreamers and doers, and not just those hunched forever over a computer.
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