Tim Cook looks at movies and cricket as serious businesses for Apple in India

Onlookers may wonder how Apple CEO Tim Cook had the time to experience even cricket and Bollywood, travelling thousands of kilometres within the country, those in the know pointed out it was more about business than just fun for the American tech giant executives.

"He came to India with a very serious road map. Bollywood and cricket were surely on his mind for future business prospects," said film-maker Mukesh Bhatt, who was one of the people to interact with Cook when he was in Mumbai.

The Apple CEO's also turned towards Kanpur to ecperience an Indian Premier League match at the Green Park stadium where the Apple CEO watched the first innings between Shah Rukh Khan's Kolkata Knight Riders and Gujarat Lions on May 19 . In fact, it had been in the works for quite some time without the word getting out.

If Apple is to stay in India, surely cricket and Bollywood cannot be ignored, seems to have been the thought behind Cook's just-concluded visit.

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