Tollywood renowned actor Jr NTR’s upcoming movie, to be directed by Trivikram Srinivas, launched along with a sparkling pooja ceremony on Monday, October 23. The launch of Jr NTR and Trivikram's #NTR28 took place on October 23 at 11 AM and the brief pooja ceremony was attended by none other than the Tollywood tiger Pawan Kalyan. The launch took place at a highly structured yellow and green colored set that was created just for the occasion, containing a Ganesha idol made out of flowers with a green and yellow backdrop. Jr NTR's wife Lakshmi Pranathi and son Abhay Ram were also present at the event. Jr NTR is now getting pleasure from the success of his last film (Jai Lava Kusa) and debut television show (Bigg Boss 11). The promising actor’s Jai Lava Kusa was a struck successfully at the box office whiles his appearance in the first season of Bigg Boss Telugu, has also been broadly admired. NTR 28 will see JR NTR directed byTrivikram Srinivas. S Radha Krishna, popularly known as China Babu, will produce Jr NTR-Trivikram Srinivas' forthcoming film under his banner Haarika & Hassine Creations. The movie might hit the floors of silver screen in January 2018. Radha Krishna has already confirmed the reports regarding the opening ceremony of NTR 28 on the official Twitter page of Haarika & Hassine Creations. The producer wrote, "Here's the Big Announcement! @haarikahassine Production No 5 #NTR28 Directed by #TrivikramSrinivas will be launched tomorrow."