Truecaller has unveiled a new feature that allows its Android Premium users in India to verify their identities using a UPI-based system, earning them a 'Verified Badge.' This initiative aims to improve trust and authenticity in digital communication by confirming users' identities through the government-supported Unified Payments Interface (UPI).
With this feature, users can now verify their names and profiles through a trusted system, similar to those employed by leading financial institutions. The verification process is user-initiated, allowing individuals to choose the name they wish to display and authenticate their identities through UPI.
Rishit Jhunjhunwala, Chief Product Officer and Managing Director of India at Truecaller, expressed the company's commitment to enhancing user experience. He said, “The new Verified Badge is a direct response to feedback from our Premium users, who have long been seeking a more secure and trustworthy way to establish their identities. By integrating UPI-based verification, we are offering a widely accepted and secure method to authenticate identities. This feature reaffirms our commitment to providing top-tier services while empowering users to confidently control their digital footprint. We believe this is a significant step forward in our vision of making communication safer for everyone."
Currently, the Verified Badge feature is being rolled out in India, with plans to expand to other countries as part of Truecaller’s global strategy. This move is positioned as a game-changer in digital communications, providing a level of trust akin to traditional identity verification methods.
Through this initiative, Truecaller aims to set a new benchmark for digital identity verification, offering users a credible and verified profile that reflects the security associated with formal identification systems. As digital communication becomes increasingly vital in daily life, the Verified Badge promises to deliver a safer and more reliable platform for user interactions.
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