SAN FRANCISCO: Uber, a ride-hailing service, has started its own advertising division to connect customers with companies by playing video ads while they are in the car.
The company introduced "Uber Journey Ads," a fun way for companies to engage their customers. To operate Journey Ads, the company has already partnered with more than 40 well-known companies.
"We have a global audience of valuable, purchase-minded consumers who, as part of our core business, tell us where they want to go and what they want to obtain." said Grether, General Manager of Uber's advertising division. "We can engage these customers with brand messages that are pertinent to their purchase journeys while they are deciding what to buy and waiting for their destination or delivery. And given that there were 1.87 billion trips made in the previous quarter, we can link ads with consumers on average five times per month for rides and deliveries "he said.
The company also provides thorough data and analysis, which aids businesses in creating marketing initiatives that have a bigger effect on their target audience. The ride-hailing platform provides "Sponsored Listings" across Uber Eats to help brands stand out from the crowd and draw customers in.
While "Homepage Billboards" provide sponsors the option to put advertisements on the Uber Eats homepage, "Sponsored Emails" allow brands to push offers to Uber and Uber Eats customers by sending emails to their inboxes.
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