New Delhi: PM Narendra Modi's radio program 'Mann Ki Baat' is going to complete 100 episodes this Sunday (April 30). Through this, the Prime Minister talks directly to the countrymen, responds to their messages and also gives them appropriate advice. Since radio is still available in every village of India and is accessible to the poor as well, that is why the Prime Minister chose it to convey his message to the countrymen. Now a survey of IIM Rohtak has come to the fore, in which it has been told that 'Mann Ki Baat' has been heard by 100 crore listeners.
100 crore people listened to Mann Ki Baat :-
Let us tell you that on Sunday (April 30), PM Modi will address the 100th episode of 'Mann Ki Baat'. Rohtak-based Indian Institute of Management (IIM) survey has revealed that there are 23 crore people who are regular listeners of 'Mann Ki Baat' while 100 crore people have listened to this program sometime or the other. Let us tell you that this radio program is also broadcast live by TV news channels, that's why those viewers have also been included in this survey. It has been revealed in the survey that there has been a change in the behavior of the people as well. It has been told in the survey that the program has increased the optimism among the general public and it has also increased their happiness. In the survey, the listeners said that they liked the way PM Modi spoke. Also, whatever PM Modi says in this program is sympathetic and decisive. 96% people in the country are like this. Those who know about 'Mann Ki Baat' programme. Let us inform that this program was started on October 3, 2014, when Modi became PM for the first time.
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Let us tell you that the survey of IIM Rohtak was released on Tuesday (April 25) in the presence of Prasar Bharati CEO Gaurav Dwivedi. In the survey, 60 percent people have agreed to participate in nation-building, whereas, 55 percent have said about becoming responsible citizens of the country, 63 percent say that their attitude towards the central government is positive, whereas, 59 percent percent said their trust in the central government has increased, 58% said their lifestyle has improved.
Along with this, 73% people expressed their optimistic attitude towards the functioning of the government and said that work is being done for the development of the country. The great thing is that 41 percent of the people who occasionally listen to PM Modi's radio program are those who want to become its regular listeners. Most of the people told that there is only one reason to listen to 'Mann Ki Baat' – Prime Minister Narendra Modi. Its content and communication style has made a positive impact on people's lives.
What do people like to hear in Mann Ki Baat?
What do they like in PM Modi? Responding to this in the survey, most of the people said that he is a scholar, builds an emotional relationship with the public, is decisive, understands the sensibilities of the public, communicates directly with them. It has been told in the survey that 44.7 percent people watch 'Mann Ki Baat' on TV, while 17.6 percent people listen to it on radio. 37.6 percent people watch this program of PM Modi on mobile phones. The survey revealed that achievements of the country in the field of science, stories of common people, stories of bravery of our jawans, issues related to youth and environment are some of the main topics people like to listen to.
Explaining the background of the participants who took part in the survey, Dheeraj Sharma, Director, IIM Rohtak said that 10003 people had participated in the study. Of these, 60 percent were men, while 40 percent were women. People participating in this study were associated with 68 different professions. Of these, 64 percent people were associated with the informal and self-employed sector, while the share of students was 23 percent. Let us tell you that 'Mann Ki Baat' is broadcast in 22 Indian languages, 29 dialects and 11 foreign languages.
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