Food delivery apps are now an integral part of life in India, thanks to the widespread use of smartphones, even in rural areas. Urban centers, especially metro cities, contribute the most to the revenue generated by platforms like Zomato and Swiggy. However, users often face challenges when ordering food for a group, as it can be time-consuming and frustrating.
To solve this, Zomato has introduced a new feature called 'Group Ordering.' This allows users to order food with friends without the hassle of collecting everyone's order on a single phone. Instead, the person placing the order can simply share a link, enabling each person to add their own items to the cart, making the process smoother and quicker.
Zomato's CEO, Deepinder Goyal, recently announced the launch of this feature. "We are excited to introduce Group Ordering on Zomato. Now, you can share a link with your friends, and everyone can add their order seamlessly, making it much easier to order together," Goyal said in a post on X.
He also added, "No more awkwardly passing the phone around. We’re rolling this out gradually to all users, so if it’s available to you, try it out during your next house party and share your experience with us."
In addition to this update, Goyal recently made headlines as he became a billionaire after Zomato's stock prices surged. This surge was driven by the company's decision to increase its platform fee by 20%. Goyal's net worth now stands at $1.4 billion, placing him 2,173rd on Forbes' list of the world's richest people.
Platform Fee Hike Boosts Zomato’s Stock Price
Zomato's stock saw a significant rise following the company's decision to raise its platform fee from Rs 5 to Rs 6 in select markets such as Delhi and Bengaluru. This move is expected to positively impact Zomato’s profitability.
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