During the first decade of his professional career, Woods was the world's most marketable athlete.
Shortly after his 21st birthday in 1996, he signed endorsement deals with numerous companies, including General Motors, Titleist, General Mills, American Express, Accenture, and Nike.
In 2000, he signed a 5-year, $105 million contract extension with Nike, which was the largest endorsement package signed by a professional athlete at that time.
Woods's endorsement has been credited with playing a significant role in taking the Nike Golf brand from a "start-up" golf company earlier in the previous decade to becoming the leading golf apparel company in the world and a major player in the equipment and golf ball market.
Nike Golf is one of the fastest growing brands in the sport, with an estimated $600 million in sales.
Woods has been described as the "ultimate endorser" for Nike Golf, frequently seen wearing Nike gear during tournaments, and even in advertisements for other products.
Woods receives a percentage from the sales of Nike Golf apparel, footwear, golf equipment, golf balls, and has a building named after him at Nike's headquarters campus in Beaverton, Oregon.
In 2002, Woods was involved in every aspect of the launch of Buick's Rendezvous SUV. A company spokesman stated that Buick was happy with the value of Woods's endorsement, pointing out that more than 130,000 Rendezvous vehicles were sold in 2002 and 2003.
That exceeded our forecasts," he was quoted as saying, "It has to be in recognition of Tiger." In February 2004, Buick renewed Woods's endorsement contract for another five years, in a deal reportedly worth $40 million.
Woods collaborated closely with TAG Heuer to develop the world's first professional golf watch, which was released in April 2005.
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