The first professional golf watch was created by Woods and TAG Heuer, and it was unveiled in April 2005.
The lightweight, titanium-construction watch, designed to be worn while playing the game, incorporates numerous innovative design features to accommodate golf play.
It is capable of absorbing up to 5,000 Gs of shock, far in excess of the forces generated by a normal golf swing.
In 2006, the TAG Heuer Professional Golf Watch won the prestigious iF product design award in the Leisure/Lifestyle category.
Woods also endorsed the Tiger Woods PGA Tour series of video games; he has done so since 1999.
In 2006, he signed a six-year contract with Electronic Arts, the series' publisher.
In February 2007, Woods, Roger Federer, and Thierry Henry became ambassadors for the "Gillette Champions" marketing campaign.
Gillette did not disclose financial terms, though an expert estimated the deal could total between $10 million and $20 million.
In October 2007, Gatorade announced that Woods would have his own brand of sports drink starting in March 2008. "Gatorade Tiger" was his first U.S. deal with a beverage company and his first licensing agreement.
Although no figures were officially disclosed, Golfweek magazine reported that it was for five years and could pay him as much as $100 million. The company decided in early fall 2009 to discontinue the drink due to weak sales.[