Dwayne Johnson, the master of hype, downplays his own success in a rare display of humility

If there’s one thing Dwayne Johnson loves to hype up more than almost anything else, it’s the life and times of Dwayne Johnson.

We’re not just talking about Young Rock – the sitcom that he created, executive produces, and occasionally guest stars in – either. Virtually every time the actor and producer takes to social media, especially when he doesn’t have a brand new project to promote, you can guarantee that one of either Teremana tequila, ZOA energy drinks, or the XFL won’t be far behind.

Obviously, it’s his job as the figurehead behind all three aforementioned brands to tout their merits to his millions of followers as often as possible, but he’s still proven himself capable of showing humility on occasion. In responding to a celebratory tweet over Teremana’s landmark sales figures, Johnson stepped in to point out that it’s too early to be popping the champagne, or in this case busting out the lime wedges and salt.

That’s an awful lot of tequila, and it’s no doubt swelling the 50 year-old’s bank balance to even more obscene levels. As noted, though, it could theoretically end in a frankly eye-watering sum of cash further down the line.

When you combine A-listers and alcohol, the results often tend to yield staggering amounts of investment, whether Johnson has sold a million cases of Teremana or not.

Not only did George Clooney shift his Casamigos brand for 1 billion, but Red Notice and Hobbs Shaw co-star Ryan Reynolds struck a 610 million deal with drinks giant Diageo for his Aviation Gin a couple of years back.

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