Elon Musk responds to a high-ranking executive

At the World Economic Forum in Davos, Richard Edelman, CEO of one of the biggest communications firms in the world, spoke out against Twitter

Elon Musk is unpredictable Few would anticipate the actions and reactions of the serial and whimsical entrepreneur

Take the latest example On Jan 13 the electric-vehicle-market leader Tesla TSLA - Get Free Report, of which he is co-founder and chief executive, took everyone by surprise by starting a price war

The company sharply cut the prices of its two flagship models, the Model 3 sedan and the Model Y SUV, which together accounted for 95 of Tesla deliveries last year The goal was to enable buyers of these vehicles to benefit from the new US federal tax credit of 7,500

For Tesla the move was unprecedented it had never discounted its cars so sharply The company now offers EVs at prices well below what its two key rivals, GM GM - Get Free Report and Ford F - Get Free Report, for example, offer in the same car categories

Besides shaking up the competition, the move has unsettled investors and financial analysts, who are struggling to understand why Musk and Tesla sacrificed profit margins for sales volumes It was its wide profit margins compared with the competition that had set Tesla apart

The price reductions are still being discussed a week later, and the competitors are still planning their responses According to some analysts, GM and Ford will need to take action if they do not want to see Tesla increase its share of the EV market

A week later, the price cuts are still being discussed and the rivals are still assessing how to respond For some observers, GM and Ford will have to react if they do not want to see Tesla strengthen its market position in EVs

Musk did manage to shift the conversation about Tesla away from its 2022 rout on the stock market, which shareholders say stems from Musks involvement in the microblogging platform Twitter

The Techno King, as he is referred to at Tesla, is predictable in one particular respect He is attacked at that point The wealthy man is never one to take criticism passively Additionally, he is not afraid to use words that few CEOs would For instance, Musk didnt like it when a Twitter user called him a toddler in late December The mogul responded by making fun of his critics anatomy without any hesitation