Grizzlies star Ja Morant will start the new match with this shoe
Memphis Grizzlies All-Star point guard Ja Morant will debut his first signature shoe with Nike when his team appears in its first Christmas Day game in franchise history
Just being able to have a signature shoe with Nike, not a lot of guys have been able to achieve that, Morant said Its definitely a big milestone for me and something that Ill never forget
The Grizzlies face the Golden State Warriors on ABC and ESPN at 8 pm ET Morant will be lacing up his namesake sneaker for the first time in a bright blue colorway, with gold, pink, lime green and red accents
On Christmas Eve, he teased the debut by posting on social media a present from his daughter Kaari, wrapped in a repeat pattern featuring his new signature logo
His daughters name is also stamped on the inner half of the shoe
While the design and development process of a signature shoe usually takes around 18-24 months, Morant will debut the Nike Ja 1 early, with the shoe not expected to hit retail until later in 2023 Several colorways are slated for spring and summer 2023 on retailer launch calendars The shoe is expected to be priced at 110 Doller
I feel like the most important thing was telling a story, Morant said Obviously, finding ways to have my fans and people who support me have access to Ja and see what goes on in my life and what Im about Combining with Nike to put all of that stuff into a shoe was crazy
Morant will become just the 23rd NBA athlete in league history to receive his own signature sneaker with Nike Giannis Antetokounmpo in 2019, Paul George in 2017 and Kyrie Irving in 2014 were the last three to launch their own shoe The brand has touted that Morant is Nike Basketballs first Gen Z signature athlete, and recently featured the Grizzlies star in its 50th anniversary campaign while looking toward the future of the company
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