The company faced pressure to drop Depp after a U.K. court ruled against him in his 2020 libel suit against The Sun over its description of him as a “wife beater” with regards to Heard. But Depp’s image and marketability improved dramatically last year after he prevailed in a closely-watched defamation trial against Heard, and Dior Sauvage sales skyrocketed, with Bernard Arnault, CEO of Dior’s parent company LVMH, citing the “image of Johnny Depp” as one of the main reasons why the cologne had been “a remarkable success.”.