'Something is wrong,' Elon Musk says as he makes his Twitter account private

Elon Musk has made his Twitter account private in order to test out a peculiar feature with the platform

The tech billionaire, who bought Twitter in October for 44 billion,

“Something is wrong,” he tweeted in reply to a post by popular right-wing Twitter account Libs of TikTok.

The tweet referenced a Twitter thread detailing how setting an account to private can “vastly improve” its reach factor.

Tests by Twitter users found that views and interactions for tweets were up to five times higher when accounts were made private.

Other unusual observations were made by Twitter users trying out the trick.

“The people I follow, whom I have on notifications, only started showing up after I set my account to private,” wrote Twitter user Ian Miles Cheong.

“I received very few likes replies from mutuals in the public post. It became almost unusable with the pop-ups at the top.”

To put the theory to the test, Mr Musk changed his account settings so that only his 127.7 million followers could see his tweets. Made my account private until tomorrow morning to see if you see more of my private tweets than my public ones, he tweeted on Wednesday. Mr Musk has made a number of changes to Twitter since taking over the social media platform last year, as well as laid off a significant portion of its workforce in an attempt to streamline operations and cut costs.

Former US President Donald Trump, suspected human trafficker Andrew Tate, and rapper Ye have all had their accounts reinstated Kanye West. Yes account has since been suspended for sharing anti-Semitic content. In November, a new Twitter Blue subscription service was also launched, allowing users to purchase a blue tick for a monthly fee. The premium version grants users access to additional features such as an edit button and increased visibility for their tweets.

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