Aaron Rodgers will leave his gig as quarterback for the Green Bay Packers, the football star wasted no time signing new deals off the field.
Swiss watchmaker Zenith has tapped Rodgers to be its new brand ambassador for 2021.
Considering all of the brands that could have brought the famed QB on as the face of their brand, it is a major coup for Zenith.
But the brand has seen rising interest, both for its El Primero tribute watches and older vintage versions that are rising in price on the secondary market and at auction.
Tornare says he wanted to sign an ambassador that shared the brand’s values.
The current marketing theme of reach for your own star, he felt, was in line with Rodgers’s own story about dreaming of the NFL as a child and then becoming an All-Pro player.