1.1 crore items sold to 32 lakh customers in 5 days, Myntra
1.1 crore items sold to 32 lakh customers in 5 days, Myntra
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Fashion ecommerce platform Myntra on Friday has informed it sold 1.1 crore items to more than 32 lakh customers during its 13th, five-day End of Reason Sale that ended on December 24. The online platform informed that it catered to more than 50 lakh orders, the fashion carnival witnessed 51 per cent increase in traffic over the previous winter edition. Myntra said it processed record-breaking sale, more than 19,000 items per minute at peak.

Nearly 4.3 crore unique users visited the platform and 54 per cent new customer acquisition came from tier 2, 3 cities and beyond. The favourite among shoppers is Women's western wear, selling over 2.5 million items. Amar Nagaram, CEO, Myntra, said, "This year-end event has also solidified our partnership with brands as they left no stone unturned to reinvent themselves to provide the best shopping experience to our customers". The most popular categories among shoppers also includes men's jeans and streetwear, women's ethnic, men's casual and sports footwear. 

Myntra processed more than 19,000 items and 8,000 orders per minute at peak and has delivered three million items of the overall five million orders, "thanks to the extension of the kirana network to over 20,000 stores, across 27000+ pincodes" said the company. Nearly 48 per cent of the overall orders were served to men consumers and 52 per cent to women consumers, while the remainders were unisex products, the company said. Delhi, Bengaluru, Mumbai, Hyderabad and Pune topped the list of contributors to the sale, while Lucknow, Patna, Jaipur, Dehradun, Ernakulam and Nashik top the list of tier 2 and 3 cities, Myntra Statement added.

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