Two time awarded musician A.R  Rahman is on hunt by the tamil nadu singer how is going to  share stage with him. Rahmna feels that huge talent is their stage who didn’t  get the platform. Rahman launched 7up tamizh naatlin kural,a state voice hunt that gives to celebration of the spirit and the talent which you can’t hide of the tamil nadu. The musical maestro feels there an abundance of talent in TN who are looking for a opputunity and he wishes to all help those talented musicians.

There are number of amazing singer in the Tamil who not yet got the chance to show their talent, and I would like to see them. 7Up Thamizh Naattin Kural is a platform that will facilitate this and provide an opportunity for sharing thoughts and insights," Rahman  want seven new voice who are going to join him on stage at my next concert in Chennai.

7Up is running an extensive media campaign across radio, TV and outdoor mediums featuring A.R Rahman. Involution on the new campaign, vipul prakash senior vice president beverage category, pepsico india said. 7Up Thamizh Naatin Kural is the way of saluying tamil nadu rich and vibrant talent, and AR Rahman is honoured to us in this journey initiative.  Music is a remarkable unifier, and through this campaign, we look forward to bringing together talented young voices with a chance to sing with the legendary music maestro."