Gurugram (Haryana) [India], May 11 (NewVoir): ETechAces Marketing & Consulting Pvt. Ltd., which owns India's leading insurrect brand, PolicyBazaar.com, and India's largest marketplace for lending products, PaisaBazaar.com, has signed indian superhero ‘Padman’ Akshay Kumar as its brand ambassador.

As ANI reported Policybazaar.com and Paisabazaar.com launched their biggest-ever marketing campaign, spread across the financial products basket of term insurance, free credit score and others.

The campaign was launched with a video of Akshay Kumar sporting the avatar of "Yamraj" for Policybazaar's campaign on the digital stand.

The first TVCs from Policybazaar and Paisabazaar will be broadcasted today, across a spectrum of TV channels, including the IPL broadcast.

Yashish Dahiya, co-founder and group CEO, of Policybazaar.com. said “He is self-made, speaks directly and delivers important messages with humor, these attributes make him a perfect fit for our brands. Like him, our brands stand for transparency, positive social change, reliability, trust and have a genuine connect with the masses. So, this partnership is a natural extension of the values that we share with him. Our shared passion for fitness is an added plus”.

"Being the market leaders for both insurance and lending products, our next step is to take our brand to every Indian household and who better than Akshay Kumar to spread this message. Along with being one of the biggest names in the Indian entertainment Industry, he is also the face that the common man resonates with. We strongly feel our association with Akshay would further build customer's trust on Policybazaar and Paisabazaar," added Naveen Kukreja, co-founder and CEO, Paisabazaar.com.

"Our latest marketing campaign, featuring Akshay Kumar, is aimed to garner a wider reach for both Policybazaar and Paisabazaar's key messaging around financial products. We have already upped the ante through our ongoing campaign during the IPL broadcasts, and will be launching our new campaign with Akshay in the IPL later this week. We will also launch other product-specific campaigns with Akshay through the year," stated Sai Narayan, associate director and group head of marketing, Policybazaar.com and Paisabazaar.com.

The high- voltage campaign from Policybazaar.com and Paisabazaar.com with actor Akshay Kumar, will be broadcasted on Star Sports, Star Sports HD, Star Gold, &Pictures, &TV, Discovery Channel, History TV18, National Geographic, NDTV 24x7, India Today, Mirror Now, Zee TV, AajTak, ABP News etc.