Bharti Airtel, a very well-known telecommunication company. The biggest player in the telecom sector until Reliance Jio is not launched in this field. From last four year, Bharti Airtel just competing with few competitors and still received the highest profit. But after the demonetization hits the floor and entry of reliance jio in the market, this is the first year in which Airtel earned the lowest profit in comparison of last four years.

"The quarter has seen turbulence due to the continued predatory pricing by a new operator," said Gopal Vittal, the CEO of Bharti Airtel. "This has led to an unprecedented year-on-year revenue decline for the industry, pressure on margins and a serious impact on the financial health of the sector."

"India revenues for the third quarter (stood) at Rs. 18,013 crores grew by 1.8 percent year-on-year. The slowdown in mobile revenue growth (was) primarily due to free voice and data offering by a new operator," the statement said.

The Indian arm of Airtel reported 9.3 percent year-on- year increase in customer base to 26.58 crores, close to 14 percent increase in voice call minutes and 28.3 percent increase in data usage.However, tariff war triggered by Jio led to 10.4 percent decline in the average revenue per user on its network to Rs. 172 from Rs. 192 during the period under review. The revenue realisation of Airtel India from a minute long voice call reduced by 12.8 percent on year-on-year basis and from per megabyte of data it reduced by almost one-fourth to 17.97 paise from 23.77 paise a year ago.

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