We often use emotional words while fighting with our colleagues or with family members. Most people use emotional language to increase their effective powers knowing clearly that the effort could even backfire. The research showed that people tend toward appeals that aren’t simply more positive or negative. They are infused with emotionality, even when they’re trying to sway an audience that may not be receptive to such language.
“Beyond simply becoming more positive or negative, people spontaneously shift toward using more emotional language when trying to persuade,” researchers say.

According to the study that was published in Psychological Science, we might imagine that people would use very positive words such as “excellent” or “outstanding” to bring others around to their point of view. The findings showed that people specifically used terms that convey a greater degree of emotion, such as “exciting” and “thrilling.” Understanding the components that make for a strong message is a critical focus of fields ranging from advertising to politics and even public health.

“It’s possible that to be seen as rational and reasonable, people might remove emotion from their language when attempting to persuade,” experts noted.

Using an established tool for quantitative linguistic analysis, the researchers quantified how emotional, positive or negative, and extreme the research reviews were.