Shah Rukh Khan and the director of his next film Imtiaz Ali is all set to innovate with the communication of the film using mini trails before the release of film Jab Harry Met Sejal. The idea of 'mini trails' -- a series of 30-second clips from the film is given by Imtiaz.

Shah Rukh in a statement said, "The whole idea of 'mini trails' is to introduce Harry and Sejal, the two players amidst the beautiful love story. These trails will serve as moments from their journey which gradually lead to the bigger story that would unfold in the theatres "

Imtiaz has a special way of writing and shooting his scenes. Even the most simple of scenes have an underlying emotion or a sub-text within them. These 'mini trails' will highlight moments from our film, which Imtiaz so lovingly weaves into his tales. The thought behind these trails is to draw audiences closer to Harry and Sejal," he stated

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