Mukesh Ambani,the managing director and largest shareholder of Reliance Industries Limited, said,"Customers should pay for only one service, voice or data not both.... Worldwide operators charge only for data, and voice and messages are free... All voice calls for Jio customer will be absolutely free... The era of paying for voice calls is ending. Jio will usher India into the new era."

He said, “roaming charges will also be nil across India for Jio customers”

Ambani stating that, “the data must be affordable,Jio's base rate will be one-tenth of the prevailing data rates. In our data plans, the effective rates will be 5p per MB or Rs 50 per GB... The more data you use, the lower will be the rate,"

Further adding, “Pricing strategy should be simple for every India. There are 22,000 telecom tariffs across country. Jio's pricing strategy only has 10 main plans,he said promising that Jio users would also not face any blackout days such as Diwali and New Year when operators tend to charge double”

Ambani also announced a discount offer for students under which they will get 25 % more data on Jio's tariffs. Under the free welcome offer, which Ambani termed as the largest introductory offer anywhere in the world, the company is offering free data, voice and video to everyone absolutely free starting September 5 till December 31, 2016.