The renowned Fashion brands of America, like the Alexander Wang and Proenza Schouler shot up to success a decade ago, gained all the success and appreciation, but as of now, they seem to be falling from the heights they reached. They had their stores opened across the fashion capitals and were known as the 'Fashion darlings' of America.
America has witnessed the down fall of a number of fashion brands like Suno, Thakoon, Wes Gordon and many more, in the previous years.
Like they say, stagnant art rotts soon. It needs to fall, to rise to move, to change, to update itself according to the changing preferences of the market.
In the era of online shopping these fashion brands appear old school. The super quick facilities provided by the online shopping sites are unmatchable and the customers hence prefer them over these brand stores.
Experts also suggest that the BRand stores are piled up with dresses from different brands piled up. As a result, these brands end up confusing the customer, on the other hand the shopping sites provides a systematic sequence to shop. They let the customers sort their brains and choose for themselves hence preventing the mess and confusion.
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