The Player Virat Kohli and business tycoon Sanjeev Goenka joined forces to launch sports award.

The national badminton coach Pullela Gopichand will head the jury while speaking at the launch of the unique award and said "It is very important that the sportsperson need motivation. Not only the people who are playing and winning the awards but these awards actually motivate the youngsters to take up sports, the budding ones to actually aspire like next year I can win this award. So, awards are very important in sports person's life," Gopichand said.

"I think the selection process could not get any better, with the sports federation journalists getting involved because they are the ones who are in constant touch and reporting about sports in general. And also the fact that you have eminent people sitting and judging, it will ensure that the right kinds of people are picked up," he added.

"India has made rapid strides as a sporting nation. The day of being a one-sport country are behind us. The time is right to introduce an institution that will recognize our top sporting achievers and put the spotlight on those, who are expected to do the country proud in years to come," Kohli added.

chairman RP- Sanjeev Goenka group, said, "What makes this Sporting Awards unique is the direct involvement of the premier stakeholders of Indian sports - the sports-persons themselves, legends who have excelled at the highest level, the fans and the media."

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