NEW DELHI: Actress Deepika Padukone, a pioneering proponent of mental, physical, and emotional well-being, on Thursday debuts her self-care business, 82E (pronounced Eighty-two East). The brand will provide high-end, high-performing goods that make self-care routines easy, efficient, and pleasant.

The name is derived from the longitudinal meridian through India that establishes the nation's standard time. A modern woman who is rooted in India yet has a worldwide perspective, Eighty-Two East reflects the journey and experiences of the global Indian icon.

This month, the company will introduce its first product category: skincare. The skincare products from Eighty-Two East are created in-house by experts, and each one blends a scientific substance with an Indian ingredient to create a potent mixture. The items have been carefully created to transform skincare into a joyful routine.

The brand takes pride in being India's prime celebrity-owned self-care brand that is supported by global institutional venture capitalists.  In celebration of the launch of her very own self-care line, Eighty-Two East co-founder Deepika Padukone says "No matter where I am in the world, continuously performing small acts of self-care keeps me rooted and allows me to feel my most centred. With Eighty-Two East, I want to encourage all of us to connect with our most genuine selves by engaging in regular, modest self-care rituals. Our line of skincare products is the first step in that direction. They have been carefully selected, expertly made, and professionally proven so you may create easy, enjoyable, and efficient daily routines to maintain the health of your skin."

With the launch, Padukone officially enters the world of entrepreneurship, expanding her ambition to inspire others to live authentic lives and leave a lasting legacy beyond her work as an actor, producer, and mental health champion.

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