Airtel has announced a price hike for all its pre-paid and post-paid plans, effective from July 3rd, 2024, across India. The new tariffs represent an increase of 11-21% and will affect various plans including voice, daily data, and data add-ons.
New Tariff Details
Pre-Paid Plans
Most Affordable Plan: Now costs Rs 199 (previously Rs 179) for 28 days, offering 2GB of data, unlimited calling, and 100 SMS per day.
84-Day Plan: Now costs Rs 509, providing 6GB of data, unlimited calling, and 100 SMS per day.
Annual Plan: Now costs Rs 1,999 (previously Rs 1,799), offering 24GB of data, unlimited calling, and 100 SMS per day for 365 days.
28-Day Data Plan: Now costs Rs 299 (previously Rs 265), offering 1GB of data, unlimited calling, and 100 SMS per day.
High-Data Plan: Now costs Rs 499, offering 3GB of data, unlimited calling, and 100 SMS per day for 28 days.
Post-Paid Plans
Basic Plan: Now costs Rs 449 (previously Rs 399), offering 40GB of data with rollover, unlimited calling, 100 SMS per day, and an XStream Premium subscription.
Family Plan: Now costs Rs 1,199 (previously Rs 999), offering 4 connections, 190GB of data with rollover, unlimited calling, 100 SMS per day, XStream Premium subscription, Disney+Hotstar
subscription for 12 months, Amazon Prime subscription for 6 months, and a Wynk Premium subscription.
Reason for the Hike
Airtel states that the increase in tariffs is necessary to ensure a financially healthy business model for telecom companies in India. The company believes that an average revenue per user (ARPU) of Rs 300 is essential for substantial investments in network technology and spectrum, and to provide a modest return on capital.
An Airtel official mentioned, "We believe that this level of ARPU will enable the substantial investments required in network technology and spectrum and offer a modest return on capital. In this light, we welcome the announcements in the industry to repair tariffs."
Impact on Consumers
Airtel assures that the price hike is modest, averaging less than 70 paise per day on entry-level plans, to minimize the financial impact on budget-conscious consumers.
Effective Date
The revised tariffs will be applicable from July 3rd, 2024.
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