Akshay Kumar is one of the most loved actors in Bollywood. His last three film Rakshabandhan, Cuttputtli, Ram Setu failed on the Box office. The actor has recently opened up on the reason why films are failing on Box office and what the industry can do to fight with this trends.

Also Read: Rajkummar Rao revealed he was to play main Lead in Gangs of Wassepur

Akshay Kumar said, “What is happening, as per me, is that things have changed. Audience wants something different. This is what we should think that we should sit down and try to give them that. It is our fault not the audience fault that they are not coming. We have to give them what they want. That is what we have to rethink. We have to dismantle what we have made and start all over again. Think what kind of cinema they would want to see. I want to start completely differently. And that is what I have started doing also.

Akshay further added, What has happened during the pandemic is that their choices have changed rapidly. There are so many other things that need to be done and not just by the actors but the producers and theatres as well. I’ll tell you I want to bring down my prices by 30-40%. Theatres need to understand that it’s recession time also. The audience has a limited amount of money to spend on entertainment. You cannot be spending so much on it. Everything has to change,” He further added, ““And it’s not just the theatres. We have to work on the cost of me, the cost of making the film. Everything needs to be addressed.”

Also Read: Shocking: This famous actress died in a car accident at the age of 32

Akshay Kumar is last seen in Ram Setu. It is directed by Abhishek Sharma and co-produced by his company Cape of Good Films along with Amazon Prime Video, Abundantia Entertainment, and Lyca Productions.  Akshay has several other projects in the pipeline.

Also Read: “It was really bad”, Jaya Bachchan recalls changing sanitary pads behind Bushes