In the Indian market, Chinese technology company Alibaba has prepared to challenge leading e-commerce platforms Amazon, Flipkart, Paytm Mall through the Yoli app. Alibaba has already launched many apps in India like UC Web, VMate in India. Alibaba is already doing its e-commerce business in the Chinese market. Now the company has planned to increase the e-commerce business in the Indian market as well. According to media reports, the company has secretly prepared to enter the Indian e-commerce market. For this, the company has entered through the Yoli app. Let's know in full detail.
According to the report of Entrackr regarding this app, Yoli has been introduced by the company as an affiliate platform last year and it has been operational for the last 8 months. Deals on Amazon, Flipkart, Myntra, Nykaa, Paytm Mall, Tata Cliq, Purplle, Firstcry, Bigbasket and Snapdeal are being offered to users through the Yoli mobile app. Currently, users are being offered as an affiliate of other e-commerce platforms through this app. Video is shared on this app, on which there is an option to buy the product which redirects the users to the affiliate e-commerce platform.
For your information, let us tell you that Yoli has been downloaded more than one million times from Google Play Store. This app was made available for download on the Play Store in June-July last year. This app has a 4.4 rating on the Play Store. In addition to Yoli, many more video e-commerce platforms have been launched in India last year. These apps include apps like BulBul, SimSim and EkAnek. Through this affiliate application, users also get the option to buy products along with videos. Video-based e-commerce platforms are becoming very popular in China at the moment.