The festive season sale is starting on Amazon and Flipkart later this week. Festive season sale will be organized on both these e-commerce websites from 29 September to 4 October. In addition to many electronic products in this cell, fashion and home appliances will also be available with low price or discount offer. In the last few years, fraudulent incidents have occurred in the festive season sale. Also, the trend of online shopping in India has been increasing since 2014. Earlier Tier 1 city users used to buy products through online shopping. Now in Tier 2 and Tier 3 cities, users have started buying products through online shopping.

According to media reports, at present, the shopping market in India through the online portal is worth 25 billion dollars. It is believed that in the next 10 years, this market will reach 200 billion US dollars. Due to the increasing activity in the online sector, companies like Walmart, Amazon and Alibaba are going to invest in India. The policy was also drafted by the government on July 30 last year to create a regulator (authority) for the online sector. The purpose of this policy is to protect users from fraud during online shopping. Most customers check the rating of any product before purchasing goods in online shopping. If the rating is correct, then users usually buy the goods. Note that most of the reviews done on online sites are fake. Many customers, while looking for goods online or looking at the review or their photos, understand that the goods are very good, but as soon as the goods are delivered, many products turn out to be inferior. After this, online portals or e-commerce companies often refuse to take these goods back. The government has become stricter since such incidents have come to the fore.

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The Ministry of Commerce and Consumer has created new guidelines for e-commerce to curb fake ratings, under which the product will now be bogged down to fake ratings and legal measures will be taken to prevent this under Unfair Business Practice. Under the draft policy, if a product is fake or damaged, then the e-commerce portal along with the seller will also be responsible for it. The company or seller will give the customer 14 days when the defective, wrong or broken goods reach the customer. Will give a refund within Along with this, the complaint of the customer has to be completely resolved within 30 days. According to the details given on the portal, if the goods are not there, the customer will have the right to return the goods. Not only this, it will be necessary to provide the complete address and contact number of the seller on the online portal. It will be necessary to put the complete information about the refund and replacement policy on the website clearly.

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If you are also planning to buy a product in this festive season sale, then keep these guidelines in mind and shop. Before buying a product of a new brand, buy the product only after finding out about the product from many other places besides the shopping portal. If the brand is not reliable, you can also return the product after purchasing it. Buy a product keeping in mind the return policy of both Amazon and Flipkart companies. If you follow all these things, then during this festive season you can easily avoid online fraud by buying any product through the online portal.

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