Anushka Sharma’s clothing brand NUSH got embroiled, statement issued by representatives
Anushka Sharma’s clothing brand NUSH got embroiled, statement issued by representatives
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After so many celeb launches of clothing line, 'Rab ne Bana di Jodi' fame Anushka Sharma recently launched her clothing line named NUSH. Before she could settle her brand, it got embroiled in a plagiarism row, along with her business partner Suditi Industries has said the “specific designs” will be discarded. Apparently, her designs have been copied from Chinese wholesale brands.

Pawan Agarwal, CMD Suditi Industries, explained in a statement on Tuesday: “We have just got to know about the discrepancies in some designs of our brand NUSH and we are taking strict action about the same. Our process at Suditi industries was that the entire responsibility of designing and procuring samples was at our end and we have recently realised that some of our procured designs from the Chinese manufacturer were being available elsewhere too.”

Agarwal admitted this was not only a “serious design and procurement process lapse from our design and procurement team, but also a breach of trust by the manufacturing company in China with us”.

In the statement issued when NUSH was launched, Anushka had said: ”I have personally taken interest in the styles of NUSH, so there’s a bit of myself in all the outfits.”

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