Mahindra & Mahindra is facing trouble as it is accused of copying the design. According to source, it will not be able to sell its famous Roxor SUV. Yes, a US International Trade Commission (ITC) judge recommended a boycott order to ban the import of Roxor's kits into the US and the sale of already imported kits. According to information from Mahindra & Mahindra, the judge says that Roxer has violated the Fiat Chrysler Automobile (FCA) Jeep 'Trade Dress'. Mahindra launched Roxer in the US market in March 2018.
It is to be noted that according to the Administrative Law Judge, this is just a recommendation and we have asked the ITC to review it, 60 days has been given for it. Fiat Chrysler had filed a case with ITC on August 1, 2018. Fiat had objected for three reasons. Fiat said that the shape and vertical edges of the body of the Roxer resemble the Willis Jeep and that its rear is also similar. Mahindra also introduced a new design of the Roxer at the recent 2019 SEMA Motor Show, which changed the design of its grille and was fitted with the Mahindra logo.
In addition, the Indian auto company said that the FCA has filed a lawsuit in the Eastern District Court of Michigan to permanently ban the manufacture and sale of the Roxer. At the same time, the profits earned from the sale of Roxer have also been sought. Mahindra & Mahindra said that if the decision in favor of FCA comes, its subsidiary Mahindra Automotive will not be able to sell North America Roxer in the US market. One of its spokespersons said that the FCA had never defined 'jeep trade dress' until the matter came to light. It is believed that the sale of Roxer will stop from 12 March 2020.
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