Bajaj Auto is looking into amping up the sales infrastructure for its Chetak electric scooter in the country by increasing the total sales locations for the model to 75 cities. Initially, the scooter was sold from only two locations, Pune and Bengaluru, however, due to the strong demand for the scooter the company decided to expand its sales infrastructure.
According to an Annual Report for 2021-22 released by the company, "Seeing the enthusiastic demand for this iconic model, the company has increased the touchpoints to 20 locations in FY 2022. This is expected to grow to 75 in FY 2023,"
When the booking for the model first rolled out back in 2020, it had to be stopped due to the covid-19 induced lockdown.
"When we restarted online bookings on April 13, 2021, we had to stop 48 hours later, owing to overwhelming demand," the report said. During the last fiscal, the company said it sold 8,187 units of the e-scooter.
"We are committed to the development of Electric Vehicles (EVs). Chetak is the first example. The setting up of Chetak Technology Ltd as a fully owned subsidiary of Bajaj Auto will aid in the research, development, production and sale of EVs," the company stated.
These are the vehicles of tomorrow and we want to be an active player in this space, Bajaj Auto informed shareholders.
"There is no doubt in my mind - nor should it be in yours - that Bajaj Auto has a complete suite of profitable two-and three-wheelers that can significantly increase the domestic and international market share and earn higher sales, revenues and profits. However, in all my years as a fiduciary of your company, I have never seen it face such a global supply constraint that it has in terms of the sheer scarcity of semiconductors," he said.
"It is difficult to predict when this supply scarcity will end. But till then, this will constrain your company's production volumes, as it will for all other automobile manufacturers," Bajaj stated.