BeautyKart is more than just an E-commerce website, Santhoshi Reddy talks about the vision behind building an empowering community.
The beauty and personal care needs of customers have seen significant growth over the past few years. The COVID-19 pandemic has accelerated the shift among consumers towards online shopping for beauty and lifestyle products. Ecommerce players took the internet by storm during the pandemic. Besides making the commerce so comfortable, they came in handy to those in remote areas. Among the major players, BeautyKart, an omnichannel company, is paving way for the beauty audience with unique product curations in India
BeautyKart has introduced many product curations in the realms of beauty, personal care, and lifestyle that are more diversifying and innovative. To keep up with the growing needs of customers, It is gearing up to incorporate tech-driven and inclusive brands under its umbrella. Whether it’s a lifestyle brand with customizations or skincare brands that cater to customers irrespective of the demographics, BeautyKart’s new retail model will help customers have a one-of-a-kind shopping experience from home.
“Our users trust us with their choices. It is empowering to us as we strive to deliver products that speak quality. We do not promote counterfeit goods. We are gearing up for many developments that enhance the overall consumer experience. We envision establishing BeautyKart as a leading E-commerce hub in the burgeoning beauty and personal care space of India. Currently, BeautyKart’s catalogue is spread across into Premium and Indie categories of both local and international brands in the realms of beauty, personal care, and wellness. In the next few months, we are planning to scale our dynamic portfolio open to more brands, most of which will be inclusive and technology-driven”, said Santhoshi, CEO of BeautyKart, in an interview.
She further added, “By the end of the year, BeautyKart will enter the mainstream market with its innovative and new-age beauty and personal care brands. No matter which part of the country consumers belong to or which city they live in, they can shop for premium and international-quality products that are more innovative and inclusive”.
As more and more digital platforms are coming up, BeautyKart continues to ramp up its selection of authentic and affordable products. The one-stop beauty and lifestyle destination also offers huge discounts on selected brands during the festival season so that customers can embrace huge discounts and save big.