New Delhi [India], Nov 23 (NT): India's foremost Telecom czar, Sunil Mittal on Thursday declared that the Bharti family has pledged 10 percent of their personal riches for charitable purposes.

The family's promise towards the pledge of 10 percent, approximately Rs. 7,000 crores, along with three percent of their stake in group flagship Bharti Airtel, towards supporting the activities of Bharti Foundation.

Bharti Foundation, is the group's charitable arm, is one of the few efficiently managed humanitarian bodies in India. With this pledge, the Bharti family visualized to extensively step up the possibility and reach of Bharti Foundation's activities, and further facilitate the foundation to widen and execute innovative growth models to support the aspirations of India's deprived including students of Satya Bharti Schools.

"Bharti's DNA has always been about constructing a deep positive impact on society through our businesses, and we are proud to have contributed to India’s development story," Sunil Bharti Mittal said.

"We have always considered that ownership of business is a social liability, and prosperity creation cannot be an end in itself. Even when we were small in size and comparatively modest with our business goals, we always aimed to be part of the wider nation-building process," he added.

"Bharti Foundation has done some outstanding work for elevating the underprivileged and it stands out as a shining example of how competently managed development arms of businesses can put up innovative and sustainable models that make the real and measurable difference on the ground," said Mittal.