In the last season, Kaushal or Rahul Sipligunj, who were not popular earlier hoarded huge popularity on social media after becoming part of the show but this time the organizers of the show have picked social media influencers for Bigg Boss 4. That has lead to a war between three companies that are behind the social media celebs touted to been in the show. 

The three social media influencers we are talking about are Dhethadi fame Alekhya Haarika, dance-covers fame Mehboob and The Village Show channel fame Milkuri Gangavva. Interestingly, these three actually work for three rival companies that run a network on various YouTube channels catering to the needs of Telugu people. Now, as they become a part of Bigg Boss the channels have started promoting them rigorously.

The moment Alekhya Haarika, dance cover fame, stepped into the show, almost 40 posts appeared on her Instagram stories, and the same is the case with Mehboob. Their respective companies started a massive campaign on Instagram, asking people to support them. Then comes Gangavva, who is already trending on Twitter with #VoteForGangavva, as the company that backs this old lady’s channel is strong on Twitter than Instagram. But the point is, will these influencers be able to succeed in accelerating their agenda, as the mood of social media audience will always swing as in accordance with how the things will happen inside the house.

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