Whenever it comes to class and convenience in cars, the name of luxury cars comes. So there the name of BMW comes at the top. Which is recognized as a reliable automobile company with more than 100 years of experience. Like the foreign consumer, the consumer of the country is also fan of BMW vehicle. 

Today, the sentiments of the users have changed, due to which the way of doing business has also changed. This is the right time to introduce the new identity of BMW in the country. Keeping this in mind, BMW Group has introduced its new 'logo'. This is the fifth time since 1917 when this popular logo has been redesigned. Its original avatar with iconic blue and white colour has been made as before, but when you look at it, you will see subtle changes in it. The outer ring is now clean with old black paint and the BMW font has a retro font look. The main objective of this change is to present BMW as the future of mobility. A brand that is really consumer-centric.

BMW is a brand with a relationship with users. The new 'logo' tells about openness and USP. With this new transparent variant, we want to send our users a call to be a part of BMW. With this, our new brand design is ready for the challenges and opportunities of digitization. The new 'logo' is going to be a symbol of the importance of the brand to enjoy mobility and driving in the coming times.

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