NEW DELHI: India's largest Information Technology services Company Tata Consultancy Services (TCS) on Tuesday unveiled its new brand statement 'Building on Belief' - that encapsulates long-term partnerships, collaborative approach and investments in research and innovation by the company to help customers achieve purpose-led transformation goals.

The new statement also reflects TCS' own belief that it, along with its customers, can harness collective knowledge to innovate in ways that result in better futures for individuals, communities and the planet. "For decades, we have worked with our customers with a shared purpose- leveraging the power of innovation, knowledge and technology to transform businesses," TCS Chief Marketing Officer Rajashree R said.

She added that the new brand articulation and purpose statement paves the way to engage with customers as their growth and transformation partners.

TCS has been ranked among the top three IT services brands in the world, and as the fastest growing brand in the industry by brand value over the last decade (2010-2020), as per Brand Finance. In January, a report by Brand Finance estimated that TCS's brand value grew by USD1.4 billion in 2020, the highest among IT services.

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