The Union government proposes to operationalise the Open Network for Digital Commerce (ONDC) as a private sector-controlled, non-profit conglomerate to bring focus on ethical and responsible behaviour while providing for trust, meticulous norms of governance, accountability, and transparency.
the Open Network for Digital Commerce is expected to provide a start-up mindset for a population scale implementation, enabled by a management with a futuristic vision, leadership with a deep understanding of commerce, comfort with revolutionary technology, and missionary outlook to drive change.
The role of the company would be to develop the network by adopting and building enabling technology and encouraging wide-scale voluntary participation by eco-system players. It would ensure network discipline by establishing a code of conduct and rules of network based on principles of consumer protection, fair trade, and regulatory conformity. The conglomerate will also provide foundational services for managing the network like digital infrastructure, common registry, certification of participants and certifying agencies, grievance redressal, etc.
The Company will develop and operate reference applications for buyers, sellers and gateway for market activation and priming the network along with partner entities. It will also support SMEs in their digital transformation by developing readymade tools to help existing software applications quickly adapt to the network.