Beijing: French luxury brand Dior received criticism in China. After releasing a skirt that was dubbed the "Hallmark Silhouette" and claimed to be similar to an item of ancient Chinese clothing. The skirt and reportedly Dior silhouette of the Chinese horse are very similar. Why is it explicitly referred to as a "new design" and a "Hallmark Dior silhouette" when many of the details are the same? People.cn, the online home of the People's Daily, the propaganda arm of the Communist Party, featured in an opinion piece.

A commentary was posted on Chinese social media site Weibo on Saturday with the hashtag "cultural appropriation" alleging the unauthorized adoption of foreign cultural elements. During the Ming (1368–1644) and Qing (1644–1911) dynasties women often wore a skirt with a Chinese horse face, or ma mian kun. It has its origins in the 10th century Song dynasty.

When wrapped, the wraparound garment consists of a fabric with pleats on both sides. Although its name refers to the ancient Chinese defensive structures that straddled the city walls, it has four slits down its sides that make it suitable for riding horses rather than animals.

The article on People.cn urged Dyer to address the debate and provide clarification on its design, which "stimulated public opinion, raised questions among netizens, and continued to ferment."
“Dior must respond to the concerns of [Chinese] netizens as quickly as possible. This will demonstrate that globally recognized businesses [such as Dior] are accountable for their corporate culture and respect the world's rich history and cultural heritage ,” it added.
For feedback, we contacted Dior.

The skirt is still available at physical Dior stores in the city for HK$30,000 (US$3,820), but it is no longer listed on the company's website for mainland China and was marked as "sold out" on the Hong Kong site .

French fashion houses were first interested in horse-faced skirts, but with the proper attribute for inspiration. The 2010 Chanel Paris-Shanghai collection featured a horse-faced short skirt and was influenced by aspects of Chinese culture.

Italian fashion house Dolce & Gabbana was forced to postpone a high-profile fashion show in Shanghai in 2019 after a video of a Chinese model using chopsticks to eat Italian food went viral. Social media users criticized the video for its depiction of women, which they found derogatory and derogatory.
Last year, Chinese consumers also had H&M and Nike, but not for design-related reasons. Both businesses faced criticism after they pledged to avoid cotton from the Xinjiang region of far-western China due to claims of forced labor involving a predominantly Muslim Uighur population.

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