Coca-Cola, a worldwide advertising company, has decided not to advertise on social media platforms for at least 30 days. In a brief statement issued by James Quincy, chairman and CEO of Coca-Cola, "Racism has no place in the world and racism has no place on social media either." He said that social media needs to be made more accountable and transparent. Many big brands have boycotted social media platforms to pressure them to take steps to deal with hate content.
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In his statement, Quincy said that during these 30 days, Coca-Cola will re-evaluate its advertising policy. It will also determine whether any change is needed or not, '' he said. African Americans and social societies are joining the campaign started by groups.
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These groups are asking companies to stop advertising on Facebook. This group includes organizations such as the National Association for the Advancement of Colored People (NAACP). These groups are running campaigns with #StopHateForProfit. The goal of this campaign is to develop a mechanism to deal strictly with groups spreading hate, racism or violence on social media platforms.
