Makeup trends are evolving. With growing influencers and marketing, India also represents a huge market share for beauty and personal care products. Since Pandemic, Consumers are moving towards smart buys. When in thought, We are often reminded of drug store makeup that now redefined a smart buy.

Ever came across this beauty jargon that is now taking over the beauty world? In simplest terms, Drug store makeup is a makeup that is approachable and accessible. These are for you if you have been one of those who have been intimidated by the price tags in retail stores. There exist many misconceptions about these brands with regard to quality. Often drug store products have been mistaken for counterfeit Products. In reality, These brands are more than just a symbol of affordability but also viewed as a product that transcended accessibility.

Many brands have flourished through the industry to make their mark to the level of niche brands. Speaking of one, Colour cosmetics, a drug store makeup brand aims to deliver makeup products at accessible mediums and affordable places. The brand skyrocketed its product portfolio. It reckons makeup has no boundaries and limitations and everyone is entitled to makeup irrespective of their genders or geographical barriers. The brand announced its first product as a lip range.

Surprisingly, These lipsticks accommodate all colours of the colour wheel. A sales correspondent from the brand responded via mail to our correspondent that that,” we aim to accommodate all the beauty needs in the realm of makeup. We are very content with the overwhelming responses to our debut campaigns. Since the pandemic, Market share for drug store products has seen a significant rise. We are proud to announce the usage of cruelty-free ingredients in our products. Our ultimate aim is to satisfy customers with qualitative products made available at affordable prices. 

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