Today, to mark national tourism week, Destination Canada has launched two new initiatives to inspire Canadians to travel domestically as restrictions allow. The domestic campaign efforts highlight the faces and places that make travel in our country so important and unique. 

Heartbeat of Canada: Tourism Anthem video

Produced by Canadian director, Mark Zibert, the industry anthem video spotlights the makers, performers, business owners, and staff who make up Canada's tourism sector. The people featured are not actors; they are tourism workers and among the one in 10 Canadians whose jobs are tied to the sector. Canadian drummer Sharon Rose Ransom is central to the video, and delivers a powerful drum solo that's full of energy, symbolizing hope and a desire for rebirth. The prominence of drums in the video reflects Canada's spirit and "heartbeat", as an instrument of celebration and motivation—representing an industry that, despite facing hardship, remains positive.

Inspiring Domestic travel: Postcard campaign

Destination Canada is inviting Canadians to send a postcard to the family and friends they have missed during the pandemic. The initiative was inspired by Destination Canada's research, which shows that 39% of Canadians expect their first trip will be to visit loved ones and friends. The series of postcards are inspired by destinations from coast to coast to coast and can be sent in French and English. Canadians can access the postcards online, then have them printed and mailed anywhere in Canada. This effort is meant to inspire Canadians to explore and enjoy travel in our country, when restrictions lift.

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