Due to corona, it is being asked to wash hands frequently. Meanwhile, it has been said to use the sanitizer or soap. Now in this sequence, Dettol has become the best selling soap in India. Dettol soap has come at number one in terms of sales for the first time. For the first time, Dettol has replaced Hindustan Unilever with two famous brands, Lifebuoy and Lux. Dettol has gone ahead and has carved out its best place.
Talking about the performance of soap, its global sale has increased by 62%. 430 basis points have risen in the Indian market share of Dettol. In the year 2019, Lifebuoy's share in the Indian soap market was stated to be 13.1%, while its market share was reported to be 10.4%. This time Dettol has won. On the other hand, this time the name of Godrej brand has come, whose market share is 12.3%. There has been a significant jump in the market share of Dettol in the last two years. Dettol's share in the Indian market in the year 2017 was 9.7%, it has increased to 10.4% in the year 2019. A surge of 430 bps has emerged in the market share of Dettol.
1 bps is one-hundredth of a basis point. Godrej brand is second in this segment, whose market share was 12.3% in the 2019 calendar year. The Indian soap market is about 22000 crores. Dettol sales have increased by about Rs 500 crore in the first half of the year 2020.
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